mba565 module 1 discussion latest 2017

Module 1 discussion

One concept you have been introduced to is the concept of ‘value-adding.’ Associated with value-adding is the concept of value proposition. How are both of these necessary for a firm to be successful in its marketing strategy? How might these lead to ethical situations within marketing practices?

Include in your discussion post, personal observations as well as concrete examples to support your views. Initial posts should be at least two paragraphs and include direct references to the readings and/or additional articles. Word choice and sentence structure should be suitable for professional level work, and all sources should have appropriate references and citations.

Post your initial response to the discussion question no later than Thursday 11:59 PM EST/EDT.

Respond to at least two of your classmates no later than Sunday 11:59 PM EST/EDT. If possible, respond to a classmate that has not received a response and avoid responding to posts of your fellow group members. Your responses should be constructive in nature and take the discussion to another level of thought or perspective. Your response must be more than just one or two lines and not a simple statement of agreement to the original post.