MBA 614 - Cover Charges, Hank's Honkytonk
Question # 00620237
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Updated on: 11/21/2017 04:25 AM Due on: 11/21/2017

Cover Charges:Hank's Honkytonk is a local bar and nightspot. On weekends, it requires a $5 cover charge to defray the costs of the live musical acts Hank brings in. This has worked wonderfully, as it generates capacity crowds and a long line of people waiting to enter.
Question: Explain the economic significance of charging a $5 cover for the live musical acts. Provide example of two pricing or product differentiation changes (explain how) that could increase his profitability.

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Rating:
5/
Solution: MBA 614 - Cover Charges, Hank's Honkytonk