MBA 5501 Unit VI Scholarly Activity

Unit VI Marketing Plan Assignment-Marketing Strategy

· Product Strategies

· Place Strategies

· Pricing Strategies

· Promotional Strategies

This section of the Marketing Plan will assess the marketing strategies or the controllables to include the entire marketing mix (4 P’s). Think about the most effective strategies to use with an eye on the target market. Include your rationale and research to support your position. Additionally, you will include a discussion of whether the company has a competitive advantage (or is better than its competitors) with respect to each area. Note that you will discuss competitive advantage four times and should be discussing each area separately.

Product Strategies

Explain the product characteristics including the product and/or service qualities, warranties, service contracts, packaging, and branding opportunities. Include rationale.

Discuss whether the company has a competitive advantage with respect to product.

Place Strategies

Explain the entire channel of distribution from the manufacturer to the consumer. Think about how the channel aligns with the overall logistics and the location of the physical facility. Include rationale.