MBA 5501 Unit V Case Study

MBA 5501 Unit V Case Study

Deliverable for each case study: Respond to each of the questions following your chosen case study in the book using both theory as well as practical managerial thinking. Support should include not only the textbook but supplemental sources as well. The use of correctly formatted in-text citations and a minimum of three sources that are no more than five years old are required (one of which may be your textbook). Locate the reference page at the end of your case study analysis. Length should be minimally 400 words.

Case Study Options for Unit V

Evaluate Ritz Carlton on page 379 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.

OR

Evaluate MAYO Clinic on page 380 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.

OR

Evaluate eBay on page 411 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.

1. Why has eBay succeeded as an online auction marketplace while so many others have failed?

2. Evaluate eBay’s fee structure. Is it optimal or could it be improved? Why? How?

3. What’s next for eBay? How does it continue to grow when it needs both buyers and sellers? Where will this growth come from?

OR

Evaluate Southwest Airlines on page 412 of the textbook. Respond to each of the questions using theory as well as practical managerial thought with a minimum of 400 words. In order to support your academic writing, remember to use correctly formatted in-text citations within your responses and a minimum of three sources included on the reference page.