Master Of International Tourism And Hospitality Management

Master Of International Tourism And Hospitality Management - Contemporary Issues Influencing Tourism Globally

Instructions

You will nominate a destination you are familiar with and undertake research from academic and industry sources to prepare a Report. NB: One student per destination per cohort.

The Report will examine the following contemporary tourism and hotel issues relevant to the nominated destination in 2018.

The Report will be presented as follows:

1. Introduction (250 words) – clearly identify the nominated destination and explain what your report examines

2. Body (1800 words) – critically examine and discuss the following contemporary tourism and accommodation issues relevant to your selected destination:

· ? Tourist market potential – identify and explain one (1) new or emerging tourist market segment that would be an appropriate market for your destination

· ? Transport development – explain the influences of contemporary transport developments on the growth and development of your destination

· ? Accommodation development – identify current trends in accommodation development that may influence the development of your destination

· ? Crisis and risk management – identify current and potential crises and risks that should be considered by destination managers

· ? Social media influence – discuss the influence of social media on the marketing of your destination

· ? Visitor experience development – identify and explain the potential of two (2) contemporary visitor experience sectors for your destination.

3. Conclusion (350 words) a conclusion that summarises key findings from your report.

4. Reference List – provide a list of references (industry and academic) used in this report.

Regarding A3, the UIG pages 8 and 9 are central to understanding. Review the marking criteria to see the need to construct a coherent piece which addresses specific criteria.  What do you know about your location in regards to each of the A3 report sections?   Look online for local tourism websites and use credible sources like UNWTO or TTRA.  Do you know the visitation pattern to your location?  Have you checked with the national tourism office for your location?  is there a trend in visitor arrivals?  What is the trend?  Where do people come from?  What do they do at your location?  Become familiar with this detail to be able to address A3 with evidence.  

Note:  the number of references required - 10 academic and 5 non-academic.