Marketing Startergy and Consumer Behaviour

• Reading : 
  course: Marketing Startergy and Consumer Behaviour
  • Chapter 4: The Changing American Society: Demographics and Social Stratification

DQ1:

1. Why is it important for Marketers to focus less on social class and more on the underlying mechanism related to social class that might affect consumers and their behaviors? In your response, please provide some real-life examples.
2. Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s)

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DQ2:

 Applied Concepts (AC) - Week/Course Learning Outcomes 

Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to one of the following scenarios: 

As applied to your current professional career 

As applied to enhancing, improving, or advancing your current professional career 

As applied to a management, leadership, or any decision-making position 

As applied to a current or future entrepreneurial endeavor

Current Role: IT Project Manager

Subject: Marketing and COnsumer Behaviour

OR 

Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to a business organization that exhibits and demonstrates these concepts. You should develop a summary of the organizations strategy and how they use these concepts to compete. 

This is a learning and application exercise designed to give you an opportunity to apply concepts learned in a pragmatic and meaningful way that will enable you to gain valuable and relevant knowledge in an effort to augment your skill set and enhance your professional careers.