Marketing Segmentation - Looking back at the health care

Marketing Segmentation

• Looking back at the health care organization you identified in the first assignment, choose a specific product offered by that organization. Then, create an exploratory perceptual map for that product. 
• In the discussion, share both your perceptual map (or a detailed description of your map) and what the map might mean for your chosen health care organization.
  • Discuss whether would use a perceptual map in your current or desired profession. Explain why or why not. 

The health care organization identified in the first assignment was Memorial Hospital of Gardena.