Marketing research Part 1&2

Marketing research

PART I

Conduct a Google search, and find a company that failed to do marketing research. Explain what the company did wrong, and make certain to define the problem. What would you have done better?

200 words paragraph

PART II

Instructions

Developing a Survey

Using the questions below, create a survey, and provide the survey answers like 5 people answered the survey.

· What smartphone brand does your family/friends use?

· Overall, how satisfied are your family/friends with their smartphones?

· How do your family/friends rate different aspects of their experiences with their smartphones?

· How do your family/friends perceive Apple’s iPhone?

· How do your family/friends perceive the top iPhone competitors?

Compile the results of your survey, and discuss what it could mean for smartphone manufacturers. Please present a summary of your results and what it could mean for smartphone manufacturers. Your summary must be at least two pages in length and be double-spaced.

Adhere to APA Style when creating citations and references for this assignment. APA formatting, however, is not necessary.