Marketing Plan - Provide an overall summary of the company

Marketing Plan

During this course we will review the key concepts to successfully develop a marketing plan.    You will use the company Macy's and product and service for all milestone papers.  Once your professor has approved your product/service and company, describe the following in paragraph form:

• Provide an overall summary of the company and the product/service offerings.
• What is the product or service you will redefine or introduce as new? 
• Why is it a good time for the company to explore this opportunity now?   
• What are the short term and long term goals?
• Does this product or service support the company Mission, Vision and Core Values.  (Yes/No and why?  Be sure to include the company mission and vision statements in your response).
• *What are the risks/benefits of introducing this product/service? 

Your initial response to the discussion question should be 300-400 words. You must have at least one course (our text) and one non-course scholarly/peer reviewed source in your initial posting.  Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.