Marketing of Different Product Categories

Marketing of Different Product Categories

Question # 00588114 Posted By: dr.tony Updated on: 09/13/2017 07:02 AM Due on: 09/13/2017
Subject Marketing Topic Marketing Tutorials:
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Marketing of Different Product Categories

Consider the three major categories of new products: classically innovative products (ones that create new categories), new category entries, and line extensions. How does the job of the marketing manager differ for these three kinds of new products?

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    Tutorial # 00586231 Posted By: dr.tony Posted on: 09/13/2017 07:02 AM
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