Marketing MBA-565 project PHARMASIM

PHARMASIM

Final Simulation Report
The Final Report should describe your final results for all Allround brands by category. The written report
must not exceed 15 double-spaced pages (12-point type) with one-inch margins, excluding title page and
appendix. The report should not merely list the results, but detail what you learned during the simulation
by addressing the following by category:
1. Manufacturer’s suggested retail price
2. Volume discounts and promotional allowances
3. Advertising budget
4. Selected advertising agency
5. Relative emphasis on the four types of advertising messages
6. Promotion’s budget with allocations to cooperative advertising and the three types of consumer
promotions
7. Sales force (number allocated to the five types of retail stores as well as to wholesale and indirect
support functions)
8. Segmentation
9. Product life cycle
10. Line extensions
11. Cumulative net income throughout the simulation and final stock price
12. What you anticipate would happen to the Allround brands in period nine
Your appendix must include:
1. Your firm’s initial strategy
2. Your team’s decisions, results, and interpretation of results for each of the eight periods
3. Graphs
Once your group finishes the report, one member will upload it to Doc Sharing to share with the entire
class. The title of the report should include your group name, for example: “Group A_Report.” All students
should have access to the other firms’ reports once the game is over so they can learn from their
competitors’ insights and strategies. The reports form the basis for the discussion question in Module 8.