Marketing Initiatives - Identify and discuss the marketing goals

Marketing Initiatives

Identify and discuss the marketing goals for your selected company. (Alphabet Inc.)

Companies must have a feedback mechanism and some way of measuring if the marketing strategy is performing according to expectations. What metrics will your company use to assess the performance of the marketing strategy? 

Your paper should be 1-2 pages (excluding the cover sheet and References pages) written in the correct APA writing style. Please proof carefully for grammar, punctuation, and sentence structure. 

Here is the wiki file for the company we have chosen to use for reference

 https://en.wikipedia.org/wiki/Alphabet_Inc.