Marketing - If you were in charge of customer service at United Airlines
Question # 00721562
Posted By:
Updated on: 04/19/2019 07:30 AM Due on: 04/19/2019
Marketing Question
WATCH THE FOLLOWING VIDEO: https://www.lynda.com/Marketing-tutorials/Unhappy-customers/476940/546756-4.html
(video is titled "unhappy customers" and can be found on Lynda.com)
In 1-2 pages (120 words or more), please answer the following questions:
Question One•
What is the most important element of this case study? Why? Did United Airlines do anything wrong?
Question Two•
Was the customer’s reaction justified? Provide a rationale for your answer.
Question Three•
If you were in charge of customer service at United Airlines, how would you have handled the situation? Provide a rationale for your answer.
APA format is NOT required.
-
Rating:
/5
Solution: Marketing - If you were in charge of customer service at United Airlines