Marketing has often been defined in terms of satisfying customers
Question # 00749846
Posted By:
Updated on: 01/25/2020 06:23 AM Due on: 01/25/2020
Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. With a minimum of 200 words; What is your understanding of the role of marketing and the marketing management process?
-
Rating:
/5
Solution: Marketing has often been defined in terms of satisfying customers