Marketing discussion week 5
Question # 00021052
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Updated on: 07/27/2014 10:10 PM Due on: 07/30/2014
- From the simulation, differentiate sales promotion activities from loyalty programs, and explain which of the two (2) is more effective. Justify your response.
- Assume that you have been given the task of developing the branding strategy for Achilles’ new casual shoes for children. Select a brand name for the new product, and determine the branding strategy that you would use for this product.
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Solution: Marketing discussion week 5