Marketing - Critically evaluate the holistic, integrative nature and role

Marketing 

you will need to perform a strategic analysis on the company you are assigned below. You will conduct a strategic audit report reviewing the basic strategic steps the company has followed in the last years: ( for goiko grill ) • 3-year objectives. minimum words 600.

Learning Assessments

It assesses the following learning outcomes:

1. Critically evaluate the holistic, integrative nature and role of strategic management as a discipline.

2. Appraise the key elements of the strategic management knowledge base using a range of integral analytical and strategic tools.

3. Critique competing and conflicting literature-based theories and conceptualizations of the strategy formation process.

4. Test large company-oriented areas of the strategic management knowledge base for applicability.