Marketing Company : Nestle, Identify Key CSR Stakeholders

Marketing

Presentations on CSR • For this assignment you are expected to research the CSR strategy of a company using their website, news articles etc.

• Company : Nestle

• In the slideshow, students should:

• Identify Key CSR Stakeholders: List the organization’s primary stakeholders in CSR (e.g., employees, customers, suppliers, local communities, shareholders, regulators, and environmental groups).

• Evaluate CSR Objectives Achievement: Analyze how the company currently addresses its CSR objectives for each stakeholder group. Highlight specific programs, policies, or initiatives that align with the company’s CSR goals.

• Recommend a Marketing Strategy: Propose a targeted marketing strategy to engage any unmet stakeholders. Suggest initiatives that can bridge gaps in CSR fulfillment (Check out B Impact Assessment (previous slide) to find initiatives)

Identify key stakeholders

• Refer the figure

2

Evaluate CSR objectives achievement • Analyze how the company currently addresses its CSR objectives for each stakeholder group. Highlight specific programs, policies, or initiatives that align with the company’s CSR goals.

3

Recommend a marketing strategy • Propose a targeted marketing campaign (or event) to engage any unmet stakeholders. Suggest initiatives that can bridge gaps in CSR fulfillment (Check out B Impact Assessment (previous slide) to find initiatives) • Targets: Community • Initiatives (refer to B Impact Assessment criteria): Enhance civic engagement

• Marketing strategy objective: Partner with local non-profits and social organizations to support community events and volunteer opportunities.

4

Recommend a marketing campaign • Campaign branding: ”Move with Purpose” Alo neighborhood clean-up drives.. • Promotion outreach: social media with hashtags

“MoveWithPurpose” … Partering with local influencers… • Campaign or event details (execution wise)… • Others…

5

B Impact Assessment

• Adding a minimal number of green product attributes to promote a product as green

• For a product to be labeled “green,” it must meet regulatory guidelines issued by the Federal Trade Commission (FTC)

https://www.bcorporation.net/en-us/