Marketing 515

Discussion 1:

Purchasing Options" Please respond to the following:

• From the first e-Activity, examine which consumer market segments tend to purchase online versus in a mega retail store such as Bass Pro Shops. Determine if there are common themes among market segments that influence outlet selection around which retailers can build strategies.
• From the second e-Activity, propose three other types of retailers that could be successful using the fashion-forward format of social retailing. For those companies that cannot make the leap to the fashion-forward format, develop three new ways in which the retailers in question could incorporate mobile device technology either to improve the in-store experience or to drive greater store traffic. 

Discussion 2:

Customer Satisfaction" Please respond to the following:

• From the third e-Activity, examine Best Buy’s example and determine if the Best Buy customers’ shopping behavior can be replicated in other segments of retail shopping. Provide examples to support your theory.
• Examine the post-purchase dissonance of consumers and its effect on brand loyalty. Propose two marketing strategies that companies may use to evaluate the level of post- purchase dissonance among brand-loyal consumers.