Marketing 510

Discussion 1:

"Marketing to Children" Please respond to the following:

• From the first e-Activity, provide two solutions to revamp the selected marketing campaign in order to bring it back into ethical compliance. Determine two sacrifices that the selected company may have to make in order to regain ethical compliance.
• Examine the regulations for Internet marketing to adults. Provide two solutions to the right to privacy dilemma that consumers are facing.

Discussion 2:

"Marketing Ethics" Please respond to the following:

• From the second e-Activity, analyze the concept of ethics training in marketing. Provide two options for failing retailers other than unethical marketing practices.
• From the second e-Activity, determine which of the 4 Ps (product, place, promotion, price) in marketing is the most likely to be vulnerable to ethics violations. Provide a rationale for your selection. Next, provide two solutions to the potential lack of ethics that you have discussed.