Marketing 510

Discussion1:

"Consumer Lifestyle" Please respond to the following:

• From the first e-Activity, determine whether or not the VALS test provides an accurate representation of your buying habits. Speculate if the results of the survey will change over time, citing key external factors that would cause the results to differ.
• From the second e-Activity, examine the pros and cons of business owners trying to use the Nielsen’s Website without paying for any further services from the organization. Examine the additional insights that Nielsen’s has to offer, and determine whether it is more beneficial to pay for Nielsen’s extra services or to complete the research on your own.

Discussion 2:

Situational Influences" Please respond to the following:

• From the third e-Activity, speculate, from the U.S. Census market projections, what key situational variables will influence the dog owner target market. Provide two ideas of how premium pet product manufacturers can use this information in their market strategies.
• Examine three to five ways in which consumer behavior and ritual situations interrelate. Determine whether or not there are structural or content elements shared by all types of consumer purchases in regard to ritual situations.