Marketing 4 - Identify the competitors to CNN and organize

Business & Finance - Marketing 4 Question Assignment

 1. Identify the competitors to CNN and organize them in terms of their intensity of competition.

2. Pick any company or brand/business on which to focus. What business is it in? Who are its direct and indirect competitors? Which in each category are the most relevant competitors?

3. Identify competitors to Ford SUVs and organize them in terms of their intensity of competition. Also organize them into strategic groups. What are the key success factors for the strategic groups?

4. Perform a competitive analysis of the wireless telecommunications industry.

Address the following eight elements:

Size, growth, profitability

Image, positioning and strategy

Objectives and commitment

Current and past strategies

Organization and culture

Cost structure

Exit barriers

Strength and weaknesses