Market segmentation analysis and avalue proposition
Question # 00434286
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Updated on: 12/01/2016 02:02 PM Due on: 12/04/2016

Create the Value: Market Segmentation Analysis and a Value Proposition
Your company has decided to explore the possibility of developing a new retail brand aimed at a
specific target market. Please prepare a report that would form the basis of a planning discussion
with your senior marketing managers. The term retail brand refers to a retail store concept, as
opposed to a manufacturer’s product or service brand - the retail company is the brand - like
Target, GAP or Victoria’s Secret. Further details are available in Doc Sharing.
Your report should be 1,000–1,250 words and include a minimum of three references. Please use
the APA format for your paper and references.
Your company has decided to explore the possibility of developing a new retail brand aimed at a
specific target market. Please prepare a report that would form the basis of a planning discussion
with your senior marketing managers. The term retail brand refers to a retail store concept, as
opposed to a manufacturer’s product or service brand - the retail company is the brand - like
Target, GAP or Victoria’s Secret. Further details are available in Doc Sharing.
Your report should be 1,000–1,250 words and include a minimum of three references. Please use
the APA format for your paper and references.

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Rating:
5/
Solution: payment for two assignments