Market Discussion - You are comparing your product/business 

Market Discussion

Overview (Marketing discussion) You are comparing your product/business with another.  Tell the class what product you are using to develop your marketing plan to begin the discussion.   

Outcomes 

1. Compare the consumer buyer process and business buying behavior (A, C, F) 

2. Examine the major steps in designing a customer-driven marketing strategy: market segmentation, targeting, differentiation, and positioning. (A, C, D, F) 

Instructions  For?discussions,?you will need a?minimum?of three posts (to be eligible for full credit), one response to the topic and a minimum of two?substantial?replies to other students. 3 responses?are?required on three different days to earn full points grade, most students will reply numerous times throughout the week. 

Compare your product/business with another similar and discuss the attributes and differentiate between the two items. (examples: Local Coffee Shop and Starbucks; Ford Explorer and a Chevy Blazer; a Lazy-Boy chair and a massaging chair; Coca-Cola and Pepsi-Cola)  

· How do the competitors differentiate their products from each other?  

· Is there specific packaging that enhances the product? (think of a computer game on a disc that comes in a box)  

· Are there any “bells and whistles” in the product that the customer generally might not need?  

· Are there any warranties that enhance the product? (ex. Lifetime warranty)  

· Are the product(s) just a trend? (Croc footwear)  

· Is this product needed daily, weekly, monthly, or yearly?