MAR3592 Deliverable 1 - Sales Strategies Presentation

MAR3592CBE Section 01CBE Strategic Sales and Sales Management (11 Weeks) - CBE Online Course - 2024 Winter Quarter

Deliverable 1 - Sales Strategies Presentation

Assignment Content

Competency
Evaluate common sales strategies.

Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

Scenario
As the Regional Sales Director for a national bank, you are creating a new training program that will be used at each branch to increase the sales of financial products to customers, including checking and savings accounts, loans, certificates of deposits, and other financial investments.

Instructions
Create an 8-10 slide PowerPoint presentation for new and existing branch employees that addresses the following.

• Describe whether employees should use consultative selling or transactional selling; explain your rationale.
• Explain how employees can build long-term relationships with bank customers that help lead to sales.
• Discuss the importance of ethics in sales. Research the Wells Fargo Fake Account Scandal and the $3 billion fine they had to pay in 2020.
• Use only key words or phrases on the slides, along with pictures and graphics, to make your presentation visually appealing as well as professional looking.
• Include at least one paragraph in the Speaker Notes section below each slide explaining the details of what you would say if you gave the presentation live.
• Include a reference slide, with at least 3 references, that follows APA guidelines.
• NOTE - Be sure the documents contain proper grammar, spelling, punctuation, and sentence structure.
  
  
  Resources
  Library Databases:
• Gale Virtual Reference (topic overviews & definitions)
• Business Source Complete via EBSCO (articles)
• Business via ProQuest (articles)
• Encyclopedia Britannica Image Quest (images)
• Need assistance with research? Ask a Librarian! 
• APA Guide
• Click on the PowerPoint tab in the Business Writing Guide for support with developing PowerPoint presentations.

Submission