Many academics strongly advocate using real options in

Real Options –

In many business decision scenarios, managers faces the dilemma, for example, whether to continue the
project or to abandon it, whether to finance a project with debt or equity, etc. How can we apply the
knowledge of traditional option pricing techniques in such decisions that involve real impact on the cash
flows of a business?

Real Options and Valuing Intangibles –
Many academics strongly advocate using real options in valuation of intangible assets. See, for example,
Damodaran's article attached to the Course Content Session 10 (you can also download it from here).
Nevertheless, this method is not used in practice very often. In your opinion, what are the reasons for not
seeing real option valuations of intangibles more often?
Although attached article does not talk about real options, it shows how tricky it is to value such intangible
asset as company's reputation (or its loss).

Behavioral Investing What does the early evidence on the ability of behavioral Investing to enhance performance tell us?

Anomalies What is an example of an anomaly that once reported in research studies has attenuated? Is this positive
or negative from the standpoint of market efficiency?