Lesson 12 Discussion - Robbinsdale Hospital is one of two hospitals among

Lesson 12 Discussion - Robbinsdale Hospital is one of two hospitals among

Question # 00802996 Posted By: dr.tony Updated on: 04/21/2021 08:02 AM Due on: 04/21/2021
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Lesson 12 Discussion

Robbinsdale Hospital is one of two hospitals among the six facilities in the city to have an intensive care (Level III) nursery.  This facility is tailored to treat infants suffering from severe medical complications upon delivery.  The program director is deciding whether to use an emotional or rational appeal in advertising copy.  What are the considerations in this decision?  

 

Textbook: Essentials of Health Care Marketing  

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  1. dr.tony
    Tutorial # 00798557 Posted By: dr.tony Posted on: 04/21/2021 08:03 AM
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