Lackawanna ENG115 2021 September Assignment 5 Team Project Latest

ENG115 Business Communications

Assignment 5 Team Project

STEP 5:Team: this project step coordinates closely with the Engagement Activity in this Module. Your time management must be on point this week. In fact, the purpose of the quick turnaround is to immerse you in the often demanding and fast-paced environment of a real-life business.

There are four parts to this step. You must use parts one and two in the Audience Analysis activity; therefore, you must complete these first two parts prior to the Audience Analysis discussion’s initial reply deadline, which is Tuesday at 11:59pm.

Parts three and four depend on the results of the Audience Analysis discussion; therefore, the Audience Analysis closes Thursday at 11:59pm, to give you time to complete these parts by the usual project step deadline, which is Sunday at 11:59pm.

The four parts include:

Pre-Audience Analysis Team Meeting Chart collaboration

Individual logo design

Post-Audience Analysis Team Meeting Chart collaboration

Preview presentation collaboration

 Use the Audience Analysis Team Meeting Chart  Download Audience Analysis Team Meeting Chartto organize your thoughts. Add the blank chart as a reply (not attachment) in this team thread and use the Edit button to contribute.

Here is a breakdown of what to accomplish in each of these four parts, when to have it done, and how many points each is worth:

Part 1 (+4)

Pre-Audience-Analysis Team Meeting Chart collaboration

In Module 2, you completed Step 4 of your team project where you collaborated to create a master list of your product/service’s advantages and issues.

For this step, use that master list to identify two questions you would like to ask your audience in order to get to know their needs, wants, thoughts, objections, etc. For instance, do they share your enthusiasm? Do they have issues other than those you identified? Is there a price they would not pay? Do they have ethical objections to your product or service?

Getting to know your audience will help you more effectively communicate your product or service to them. Here is what to do to complete Part 1 successfully:

Each team member should list two questions.

Review each other’s questions to be sure:

They are not the same as another team member’s

They are useful in meeting your goal

Add everyone’s questions to the Team Meeting Chart

Go to Part 2.

 Part 2 (+4)

Individual logo design

In this step, you will design a tentative logo for your product. You might perform an internet search to find examples, but please review the blog post, Logo Design: Everything You Need to Know (Links to an external site.), for an ideas and understanding. Additionally, take advantage of the resources available on 12+ Free Logo Design Makers 2020: a Cool Logo in Few Seconds (Links to an external site.). You will also learn about why logos are so important for your business. 

Here is what to do to complete Part 2 successfully:

Each team member should create a logo.

Go to your Audience Analysis Engagement Activity and join in by sharing your two questions and your logo!

 Part 1 and 2 Due Date: Tuesday 11:59pm.

Part 3 (+8)

Post-Audience-Analysis Team Meeting Chart collaboration

Your Audience Analysis would have helped you gain knowledge and insight into your audience. Work together to choose a logo; and complete the last two columns of your Team Meeting Chart by analyzing and summarizing your audience’s responses to each question, then identifying a suggestion for how to change your business based on what you learned.

Here is what to do to complete Part 3 successfully:

Collaborate to decide which logo to use – or which logos to combine for a collaborative redesign.

Complete the remaining columns on the Audience Analysis Team Meeting Chart.

Task your current team summarizer to ensure everyone’s questions, summaries, and recommendations are included on a single chart.

Share the final version in your team thread.

 Part 3 Due Date: Wednesday 11:59pm.

Part 4 (+4)

Preview presentation collaboration

In this Module, we discussed good, bad, and neutral messages. You likely received a little of each from your audience. Collaborate to develop a presentation to preview the changes made to your business plan based on the audience’s feedback. Be sure to address good, bad, and neutral news elements in incorporating the audience’s positive and negative feedback into your presentation.

The presentation could be a PowerPoint, Prezi, Publisher document (like a brochure or poster), or Infographic. The choice is yours. Also, you do not need one presentation per teammate. Instead, work together to decide what you want to present and how, and then divvy up the work among you.

Because each of you will have different content based on the previous steps, and because the presentation medium is your choice, there is no formal rubric for your presentation. However, if you choose PowerPoint, this PowerPoint Guidelines  Download PowerPoint Guidelinesresource and Worst PowerPoint Presentation Ever  Download Worst PowerPoint Presentation Ever, will provide you with insight into effective communication through design.

The presentation will be used in an upcoming team step to develop a commercial for your business. So be as complete as you can!