Kraft Foods Case Study.

Kraft Foods Case Study.

1. What is Kraft Foods Inc.’s corporate strategy? How has its corporate strategy evolved since its independence in 2007?

2. What is your assessment of the long-term attractiveness of the industries represented in Kraft Foods’ business portfolio?

3. What is your assessment of the competitive strength of Kraft Foods’ different business units?

4. What does a 9-cell industry attractiveness/business strength matrix displaying Kraft Foods’

business units look like?

5. Does Kraft Foods’ portfolio exhibit good strategic fit? What value-chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?

6. What is your overall evaluation of Kraft Foods’ corporate strategy and planned restructuring in 2012? What evidence and/or reasons support a conclusion that Kraft Foods’ shareholders will or will not benefit from the spinoff of the company’s North American grocery business?

7. What actions do you recommend that Kraft Foods management take to improve the company’s performance and boost shareholder value after the spinoff of its North American grocery business? Your recommended actions must be supported with convincing, analysis-based arguments.