KAPLAN MT499 UNIT 4 ASSIGNMENT

Marketing Assignment

This is a two part written project that will focus on the marketing aspects of your start up business. Please submit as one written assignment.

Part 1:

In three to four pages, address the following areas:

• Please describe the marketing strategy and then explain how you plan to use marketing strategies to promote your business.

• Include the necessary marketing research you either have done for your business or are planning to conduct. The costs of these items/activities should also be itemized and included in this section of the proposal.

• Include ongoing costs as well as one-time fees.

Part 2:

In five to six pages, address the following areas:

• Create a marketing plan for your business. This can be an e- marketing, traditional marketing plan, or a combination of both.

• Discuss the benefits of market research.

• Include a SWOT analysis and explain the four Ps of the marketing mix in your marketing plan.

When you are ready, you may submit your paper to the Assignment Dropbox. *Note, include your name in the file name of the Assignment.

For help using the Dropbox, click on Academic Tools above then Dropbox Guide.