Unit 3: Unit 3: Marketing - Discussion

Scroll down and click "Respond" to post your reply to the Discussion questions. Please review the Discussion Board Participation grading rubric on your course syllabus. This is important information that will ensure that you earn maximum points. Your postings should be qualitative and provide substantive depth that advances the discussion.

Topics

Discussion Topic: Marketing

We have all seen them. Some of us love them; others wish we could live without them – the television commercial. Companies realize that in order to catch and hold your attention, convince you to buy their product or use their service, they need to do this in 60 seconds or less. Advertisers are willing to pay millions of dollars for 30 seconds of airtime during the Super Bowl.

Share with the class your favorite or most memorable commercial or website commercial. Explain why this particular 30 to 60 second advertisement meant so much to you.

• Did the advertisers accomplish their purpose?
• Did you buy the product or service because of this commercial?
• Are there products or services that you refuse to use because of advertisements you have seen?

Unit 4: Unit 4: Marketing Plan/SWOT Analysis - Discussion

Scroll down and click "Respond" to post your reply to the Discussion questions. Please review the Discussion Board Participation grading rubric on your course syllabus. This is important information that will ensure that you earn maximum points. Your postings should be qualitative and provide substantive depth that advances the discussion.

Topics

Discussion Topic: SWOT Analysis

Conducting a SWOT analysis is essential in developing a good marketing plan. Business owners and managers must focus on the strengths and opportunities to maximize resources and gain competitive advantages.

The strategic goal involves accomplishing these objectives while avoiding weaknesses and threats. Please read the company profile article on Spartan Stores®, Inc. (found in Kaplan Online Library).

In this Discussion question, briefly discuss the strengths, weaknesses, opportunities, and threats (SWOT) noted in the Spartan Stores, Inc. article and discuss some areas that could be improved.

Reference:

SWOT Analysis. (2012). Spartan Stores, Inc. SWOT Analysis, 1-9. Retrieved from Business Source Complete database.