Kaplan MT450 unit 6 assignment

Scenario Marketing

Congratulations. You have just been named marketing manager of a major franchise. Your job will be to perform the daily tasks of a marketing manager.

So what does a Marketing Manager do?As you know, marketing plays an essential role in almost every industry segment. In its simplest form, marketing management is about making certain that customers' needs and wants are met while increasing the profits of a company. A marketing manager's responsibilities can vary a great deal, but will always have this as a central purpose.

Clickhereto learn more about being a Marketing Manager.

Select one of the company’s below for which you would like to be Marketing Manager.

Edible Arrangements® - Edible fruit baskets – Creates fresh fruit arrangements and gourmet chocolate dipped fruit to order.

Cartridge World® - Cartridge Company - carries a complete line of both inkjet and toner printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner cartridges for nearly all brands of printers, copiers, fax and postage machines.

Liberty Tax Service® - Taxes – provides tax service to both consumers and businesses.

Assumptions

Over the last year, many of your franchisees have made several suggestions for a new product. Some of the most famous franchises like McDonald’s ® have received their best new product ideas from franchisees. One example is the Filet O’ Fish® sandwich.

See Rubric below for Assignment details.

Part 1:Write a brief paragraph that answers the following questions. (This should not be in Question/Answer Format).

? Describe the current brand of the franchise. Include the 5 dimensions from brand equity.

Part 2: You are making a presentation to the CEO of the organization next week on a product development strategy. Your goal is to complete the following tasks:

1. Describe your new product. You have many choices. It could be a classically innovative product, new-category entry, an addition to the product line or line extension. It could even include more minor product changes like product improvements, repositioning, or cost reductions.

2. Discuss the new product and service development process.

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[MT450: Marketing Management]

3. Discuss your new product launch strategy. Recall, launching requires that objectives be set, the strategy be developed, and that the implementation be planned and executed. Implementation is often a key factor in product failure.

4. You will provide a 3-5 page (APA formatted) paper with at least three supporting references. You should include at least one illustration which can be included in the body of your paper or appendix.

NOTE: Your paper should be in APA format and cite all references used.

Submit to the Unit 6: Assignment Dropbox.