kaplan mt355 unit 7 assignment

Unit7 [MT355:Marketing Research]

AssignmentDetailsandGradingRubric

Assignment Title:Design appropriate data collection methods

It is essential for marketing researchers to develop an ability to design appropriate data collection methods following the theoretical and conceptual methods you learned about in chapters 5-15 in the Basic Marketing Research textbook. In this assignment, you will develop a PowerPoint presentation the demonstrates your ability to design and formulate a data collection methodology that includes a research problem, secondary data, primary data, and a sampling and data collection plan.

Directions for completing this Assignment

Complete the assignment by designing the appropriate data collection methods for a marketing research study. You must use the same case study from your unit 6 assignment.

Marty’s Department Store

Premium Pizza

Barbecue Blues Sauce Company

E-Food and the Online Grocery Competition

In a 7-10 slide narrated PowerPoint presentation, cover the following marketing research criteria:

1. Provide a brief explanation of the research problem you formulated based on the case study you chose.

2. Secondary Data: Collect a minimum of three secondary data resources to improve your understanding of

the research problem and topic area. Present a short summary of each secondary data resource as an annotated

bibliography. To learn how to construct an annotated bibliography for your secondary data resources, Click

Here. Be sure to explain why each secondary research resource will be useful in solving the research problem.

3. Primary Data: Review the survey you developed in the unit 6 assignment for this case study and make needed improvements to the questions. Explain why the improvements you made are important, and provide reasoning.

4. Sampling & Data Collection: Prepare a brief plan on how you will choose the sample, and explain how you will go about collecting the data from the sample in your marketing research study.

Presentation Format

In Microsoft© PowerPoint©, create a title slide containing your name, the topic, and the date. Be sure to apply a design to your presentation. Create one slide for each of the decision problems above (a-f).

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Unit7 [MT355:Marketing Research]

AssignmentDetailsandGradingRubric

In this Assignment, you will be using the Microsoft© PowerPoint© narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues and responding to stakeholders concerning business issues. For a tutorial on adding audio to your Microsoft© PowerPoint© presentation, Click Here.

For additional requirements in relation to this assignment, download the grading rubric below.

Directions for Submitting Your Assignment

Review the grading rubric below before beginning this activity. Compose your Assignment as a Microsoft© PowerPoint© document and save it with your first name initial and last name (Example: TAlex-MT355

Assignment-Unit 7.ppt). Submit your file by selecting the Unit 7: Assignment Dropbox by the end of Unit 7.

Unit7 [MT355:Marketing Research]

Grading Rubric:

Percent

Possible Score For This

Assignment: 100

Content, Focus, Use of Text/Outside

Sources (50%)

Diagnosis of marketing problem Secondary Research Annotated Bibliography Sampling and Data Collection Plan

Primary Research Survey Improvements

Percent

Possible Points

15% 6 15% 6 15% 6 15% 6 60% 24

Analysis and Critical Thinking (30%)

7.5% 3 7.5% 3 7.5% 3 7.5% 3 30% 12

Analyzes in addition to providing facts

Analysis is well thought out Professional design used to develop presentation Presentation includes all7 of the required slides

10% 4 100% 40 0

Title slide and Reference slide

Gross Assignment

Score:

Less: Late Penalty(Per Policy)