kaplan mt355 unit 7 and 8 discussions

kaplan mt355 unit 7 and 8 discussions

Question # 00023810 Posted By: spqr Updated on: 08/22/2014 12:37 AM Due on: 09/21/2014
Subject Marketing Topic Marketing Tutorials:
Question
Dot Image

Throughout your studies, you will be presented with opportunities to respond to other people's opinions and comments. Please respond to your Discussion topic after you have completed the Reading.

Identifying the Sample

You have 2 topics to address in this Discussion, which means you will have a substantial post. Make sure you read the description of a solid post in the Announcement Area. (NOTE: Points will be deducted for weak posts).

You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.




Topic 1

A manufacturer of household care products in the U.S. would like to find out how satisfied consumers are with the laundry detergent they are currently using. The information is important because the manufacturer wants to produce a product that satisfies the consumer's needs.
  • What sampling technique, listed in Figure 14.4, on page 304 of the Basic Marketing Research textbook, will you recommend for the study? Why? Be specific.
  • What are other sampling techniques that could be used, if you only had a short period of time and a small budget to complete the study?






Topic 2

In the past, the HR department has gathered information from some management trainees, who reported the name of a competitor from which they received another offer and the size of their starting salary. The HR department thinks that these statistics may be biased and wishes to approach the whole task more systematically. Because of your expertise in marketing research practices, you have been assigned to determine the situation with respect to the last group of trainees hired.

Describe how you would select a sample of respondents to answer the question of starting salary offers. Answer from the perspective of both the company and the potential employee.




unit 8



Data Analysis

Conduct a search online and refer to your text to help you answer the following Discussion questions:

  • You are a researcher for ABC Inc. The company wants to expand its clothing business to the small developing island states. A determination needs to be made by reviewing the data on what island states would be the best choices.
    1. What two countries are the easiest to start a new business?
    2. What two countries are easiest to important and export in and out of?
    3. What two countries provide for the least amount of day to export shipments?
    4. What two countries cost the least in U.S. currency per container?
    5. What two countries protect investors the best?
    6. What two countries provide the easiest employment laws overall?
  • Based on your analysis of all of the data points you need to provide a written analysis providing a direction for the company. Then justify your choices of the top two island countries ABC Inc. should expand its clothing business.
  • Should a VP or Manager of Marketing, without a background in statistics, accept the research presented by researchers without confirming whether the data are really valid?

Discussion Checklist

  1. Conduct a search online for information relevant to answering the questions.
  2. Review the Market Research used in the text as a basis to assist in addressing the Discussion topics.
  3. Address the Discussion topics using the knowledge you have learned from the text book and from your Internet research.
  4. Respond to the comprehensive results of two (2) peers.

Reminders

This is a compound Discussion, which means you will need to make a substantial post. Make sure you read the description of a solid post in the Announcement Area.

(NOTE: Points will be deducted for weak posts).

You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.




Dot Image
Report this Question as Inappropriate
Tutorials for this Question
  1. spqr
    Tutorial # 00023182 Posted By: spqr Posted on: 08/22/2014 12:39 AM
    Puchased By: 11
    Tutorial Preview
    The solution of kaplan mt355 unit 7 and 8 discussions...
      Get the Solution
    Attachments
    kaplan_mt355_unit_7_and_8_discussions.docx (14.32 KB)
    Recent Feedback
    Rated By Feedback Comments Rated On
    rba...630 Rating Provide top-quality and plagiarism-free work 05/10/2017
    eis...r04 Rating Really appreciable tutorial service 10/16/2016
    st...77 Rating Easy to understand tutorials 07/29/2016
    o...t Rating Helped in securing A+ grade 07/19/2016
    va...118 Rating Excellent Tutorials 11/19/2015
  Get the Solution

Great! We have found the solution of this question!

Related Questions and Answers

Whatsapp Lisa