kaplan mt355 unit 5 quiz

The decision to use observation methods of data collection requires that the researcher specify:

Who is to be observed.

What aspects of the behavior should be reported.

When the observation is to be made.

Where the observation is to be made.

All of the above.

Question 2. Question :

Which of the following types of primary data can be measured by observation?

Attitudes and opinions

Motivations and present behavior

Gender and current behavior

Social class and gender

Motivations and intentions

Question 3. Question :

Observational data have the advantage over communication data in which of the following categories?

Objectivity, cost, and speed

Objectivity and accuracy

Objectivity and speed

Speed and versatility

Cost and versatility

Question 4. Question :

Phone book sampling frames are inadequate because of

: plus-one sampling.

people who have recently moved or have unlisted numbers.

random-digit dialing.

interviewer bias.

small sample size.

Question 5. Question :

"How do you feel about the Apple, Inc.?" is an example of which type of question?

Fixed-alternative

Structured

Open-ended

Close-ended

a, b, and c.

Question 6. Question :

Fixed-alternative questions would be inappropriate for securing information about respondents'

apartment rental payments.

motivations in husband-wife interactions over purchase decisions.

age.

awareness of current events.

income level.

Question 7. Question :

Which of the following is an example of the observation method of collecting primary data?

Administering a questionnaire to shoppers in a supermarket.

Recording the amount of time a shopper stops in front of a point-of-purchase display.

Asking shoppers which brand they noticed first in a shelf display.

Conducting a telephone survey to determine which brands of detergent are purchased by mothers with young children.

Using a tape recorder to gather shopper impressions of a new store layout design.

Question 8. Question :

Which of the following is a life-style characteristic?

Social class

Interests

Attitudes

Home ownership

Age

Question 9. Question :

Which of the following data collection methods provides the greatest degree of anonymity for respondents?

Mail surveys

Personal interviews

Online surveys

Telephone interviews

Mall intercepts

Question 10. Question :

Which of the following statements does NOT accurately describe the mail questionnaire?

It allows a wide sample to be used.

It allows a representative sample to be used.

It is a relatively inexpensive means of recruiting respondents.

It ensures that the correct person receives and completes the questionnaire.

It is more suitable for contacting busy executives than a telephone or personal interview.