kaplan mt355 unit 5 and 6 discussions
Question # 00023806
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Updated on: 08/22/2014 12:29 AM Due on: 09/21/2014
Primary Data Collection
Your employer, a commercial marketing research firm, has been contracted to study the usage patterns and brand preferences for fast food among senior citizens in the United States. You have been assigned to develop a suitable questionnaire and method of administration to collect the desired information.
You have two topics to address in this Discussion which means you will need to make a substantial post. Make sure you read the description of a solid post in the Announcement Area. (NOTE: Points will be deducted for weak posts). You are required to respond to at least two of your classmates. These responses need to be of quality and have meaning in order to add to the learning process.
Topic 1 |
What method of administration would you recommend? Why?
Topic 2 |
To obtain full credit for this Assignment, you must answer the available question as thoroughly as possible. Your answer should be thoughtful and composed using complete sentences. Please follow the Discussion guidelines as provided in your Syllabus.
Be sure to comment on at least two of your classmates' posts. Your comments should be substantial and well-reasoned. Just agreeing with comments of another student does not fulfill this requirement.
unit 6
Data Collection Forms
Which survey method (mail, telephone, or personal interview) would you use for the following situations? Explain
your choice.
Situation 1
Administration of a questionnaire by a local auto dealership that wishes to find out customers' satisfaction with a recent purchase or service performed on their auto.
Situation 2
Administration of a questionnaire by a national manufacturer of breakfast cereals in order to test consumers' attitudes regarding a new cereal flavor that
has just been released onto the market with a large advertising campaign.
Topic 1 |
your choice.
Situation 1
Administration of a questionnaire by a local auto dealership that wishes to find out customers' satisfaction with a recent purchase or service performed on their auto.
Situation 2
Administration of a questionnaire by a national manufacturer of breakfast cereals in order to test consumers' attitudes regarding a new cereal flavor that
has just been released onto the market with a large advertising campaign.
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Rating:
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Solution: kaplan mt355 unit 5 and 6 discussions