kaplan mt355 unit 3 assignment

AssignmentDetailsandGradingRubric

Assignment Title:Research Design Case Evaluation

The development of deep critical thinking skills will be essential to your success as a marketing researcher in the career marketplace. When you apply critical thinking skills in the design of a study, it’s essential to maintain an open mind by considering the following:

1) considering viewpoints from different reliable sources

2) seeking and evaluating evidence to help formulate the problem under study

3) determining what information is factual or opinion based

4) using reasoning skills and suppressing emotion

5) having the ability to adapt to change

Directions for completing this assignment:

In this assignment, you will evaluate the Chestnut Ridge Country Club case study by using your critical thinking skills. To successfully complete this assignment, write a 2-3 page critical essay covering the following topics:

1. Formulate a research problem.

2. Compare three basic types of research design (exploratory, descriptive and casual)

3. Evaluate the use of research design for each method

4. Determine appropriate research design method to use in marketing research process

For additional requirements in relation to this assignment, download the grading rubric below.

Directions for Submitting this Assignment:

Review the grading rubric below before beginning this activity. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center. Compose your Assignment as a Microsoft® Word® document and save it it with your first name initial and last name (Example: TAlex-MT355 Assignment-Unit

3.docx). Submit your file by selecting the Unit 3: Assignment Dropbox by the end of Unit 3.

Grading Rubric:

Percent

Possible Score For This

Assignment: 100

Content, Focus, Use of Text/Outside

Sources (50%)

Formulate a research problem

Compare three basic types of research design

(exploratory, descriptive and casual)

Evaluate the use of research design for each method

Determine appropriate research design method to use in marketing research process

Percent

Possible Points

15% 6 15% 6 15% 6 15% 6 60% 24

7.5% 3 7.5% 3 7.5% 3 7.5% 3 30% 12

Analysis and Critical Thinking (30%)Analyzes in addition to providing facts Analysis is well thought out

Flow of answers is logical

Considers different positions on the issues

10% 4 100% 40 0

Title slide and Reference slide

Gross Assignment

Score:

Less: Late Penalty(Per Policy)