kaplan mt355 unit 2 assignment

Unit2 [MT355:Marketing Research]

AssignmentDetailsandGradingRubric

Assignment Title: Formulate a Research Problem

In this assignment, you will engage in developing the following professional competencies:

* Verbal Communication

This competency is also critical to your success in most jobs. Whether by phone, recorded presentation, in person, or via video conferencing or chat, your ability to articulate a message or piece of information in a clear, concise, and professional manner can distinguish you from your peers and/or competition.

Directions for completing this assignment

Read the Case Scenario: Kinshasa Abroad—African Cuisine and Culture

As a new marketing research associate in training, you are tasked with recording a formal oral presentation in Microsoft© PowerPoint© to demonstrate your ability to formulate marketing research problems. Using what you learned from reading Chapters 2 and 3 in the textbook to inform your work on this Assignment,build a 7-slide audio visual presentation answering the following marketing research problems listed below.

1. Include a Title Slide

2. If you were to serve as a research consultant for Mr. Kabasella, what information would you need to enable you

to help him diagnose his marketing problem(s)?

3. Construct a slide that explains the value of problem definition in the marketing research process for this case.

4. Propose how to create/define a research problem to assist marketing research for this case.

5. Incorporate how the interpretation of a problem definition stimulates critical-thinking and secures required

information.

6. Create a list of probing questions you would ask Mr. Kabasella if you were going to meet with him to help him

specify (a) the manager’s decision problem and (b) research problems.

7. Reference slide

Presentation Format

In Microsoft© PowerPoint©, create a title slide containing your name, the topic, and the date. Be sure to apply a design to your presentation. Create one slide for each of the decision problems above (a-f).

In this Assignment, you will be using the Microsoft© PowerPoint© narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues and responding to stakeholders concerning business issues. For a tutorial on adding audio to your Microsoft© PowerPoint© presentation, clickhere.

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Unit2 [MT355:Marketing Research]

AssignmentDetailsandGradingRubric

For additional requirements in relation to this assignment, see the grading rubric below.

Directions for Submitting Your Assignment

Review the grading rubric below before beginning this activity. Compose your Assignment as a Microsoft© PowerPoint© document and save it with your first name initial and last name(Example: TAlex-MT355

Assignment-Unit 2.ppt). Submit your file by selecting the Unit 2: Assignment Dropbox by the end of Unit 2.

Unit2 [MT355:Marketing Research]

Grading Rubric:

Percent

Possible Score For This

Assignment: 100

Content, Focus, Use of Text/Outside

Sources (50%)

Diagnosis of marketing problem Explanation of the value of problem definition Formulation of a research problem

Explanation of how interpretting problem

definition stimulatescritical thinking

Percent

Possible Points

15% 6 15% 6 15% 6 15% 6 60% 24

Analysis and Critical Thinking (30%)

7.5% 3 7.5% 3 7.5% 3 7.5% 3 30% 12

Analyzes in addition to providing facts

Analysis is well thought out Professional design used to develop presentation Presentation includes all7 of the required slides

10% 4 100% 40 0

Title slide and Reference slide

Gross Assignment

Score:

Less: Late Penalty(Per Policy)