kaplan mt355 assignments [ assignment 2,3,5,6,7,8,9,10 ]

kaplan mt355 assignments [ assignment 2,3,5,6,7,8,9,10 ]

Question # 00023826 Posted By: spqr Updated on: 08/22/2014 01:24 AM Due on: 09/21/2014
Subject Marketing Topic Marketing Tutorials:
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Unit2 [MT355:Marketing Research]

AssignmentDetailsandGradingRubric

Assignment Title: Formulate a Research Problem

In this assignment, you will engage in developing the following professional competencies:

* Verbal Communication

This competency is also critical to your success in most jobs. Whether by phone, recorded presentation, in person, or via video conferencing or chat, your ability to articulate a message or piece of information in a clear, concise, and professional manner can distinguish you from your peers and/or competition.

Directions for completing this assignment

Read the Case Scenario: Kinshasa Abroad—African Cuisine and Culture

As a new marketing research associate in training, you are tasked with recording a formal oral presentation in Microsoft© PowerPoint© to demonstrate your ability to formulate marketing research problems. Using what you learned from reading Chapters 2 and 3 in the textbook to inform your work on this Assignment,build a 7-slide audio visual presentation answering the following marketing research problems listed below.

1. Include a Title Slide

2. If you were to serve as a research consultant for Mr. Kabasella, what information would you need to enable you

to help him diagnose his marketing problem(s)?

3. Construct a slide that explains the value of problem definition in the marketing research process for this case.

4. Propose how to create/define a research problem to assist marketing research for this case.

5. Incorporate how the interpretation of a problem definition stimulates critical-thinking and secures required

information.

6. Create a list of probing questions you would ask Mr. Kabasella if you were going to meet with him to help him

specify (a) the manager’s decision problem and (b) research problems.

7. Reference slide

Presentation Format

In Microsoft© PowerPoint©, create a title slide containing your name, the topic, and the date. Be sure to apply a design to your presentation. Create one slide for each of the decision problems above (a-f).

In this Assignment, you will be using the Microsoft© PowerPoint© narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues and responding to stakeholders concerning business issues. For a tutorial on adding audio to your Microsoft© PowerPoint© presentation, clickhere.

Continued...


Unit2 [MT355:Marketing Research]

AssignmentDetailsandGradingRubric

For additional requirements in relation to this assignment, see the grading rubric below.

Directions for Submitting Your Assignment

Review the grading rubric below before beginning this activity. Compose your Assignment as a Microsoft© PowerPoint© document and save it with your first name initial and last name(Example: TAlex-MT355

Assignment-Unit 2.ppt). Submit your file by selecting the Unit 2: Assignment Dropbox by the end of Unit 2.


Unit2 [MT355:Marketing Research]

Grading Rubric:

Percent

Possible Score For This

Assignment: 100


Content, Focus, Use of Text/Outside

Sources (50%)

Diagnosis of marketing problem Explanation of the value of problem definition Formulation of a research problem

Explanation of how interpretting problem

definition stimulatescritical thinking


Percent

Possible Points


15%

6

15%

6

15%

6

15%

6

60%

24

Analysis and Critical Thinking (30%)

7.5%

3

7.5%

3

7.5%

3

7.5%

3

30%

12

Analyzes in addition to providing facts

Analysis is well thought out Professional design used to develop presentation Presentation includes all7 of the required slides

10%

4

100%

40

0

Title slide and Reference slide

Gross Assignment

Score:

Less: Late Penalty(Per Policy)




AssignmentDetailsandGradingRubric

Assignment Title:Research Design Case Evaluation

The development of deep critical thinking skills will be essential to your success as a marketing researcher in the career marketplace. When you apply critical thinking skills in the design of a study, it’s essential to maintain an open mind by considering the following:

1) considering viewpoints from different reliable sources

2) seeking and evaluating evidence to help formulate the problem under study

3) determining what information is factual or opinion based

4) using reasoning skills and suppressing emotion

5) having the ability to adapt to change

Directions for completing this assignment:

In this assignment, you will evaluate the Chestnut Ridge Country Club case study by using your critical thinking skills. To successfully complete this assignment, write a 2-3 page critical essay covering the following topics:

1. Formulate a research problem.

2. Compare three basic types of research design (exploratory, descriptive and casual)

3. Evaluate the use of research design for each method

4. Determine appropriate research design method to use in marketing research process

For additional requirements in relation to this assignment, download the grading rubric below.

Directions for Submitting this Assignment:

Review the grading rubric below before beginning this activity. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center. Compose your Assignment as a Microsoft® Word® document and save it it with your first name initial and last name (Example: TAlex-MT355 Assignment-Unit

3.docx). Submit your file by selecting the Unit 3: Assignment Dropbox by the end of Unit 3.


Grading Rubric:

Percent

Possible Score For This

Assignment: 100


Content, Focus, Use of Text/Outside

Sources (50%)

Formulate a research problem

Compare three basic types of research design

(exploratory, descriptive and casual)

Evaluate the use of research design for each method

Determine appropriate research design method to use in marketing research process


Percent

Possible Points


15%

6

15%

6

15%

6

15%

6

60%

24

7.5%

3

7.5%

3

7.5%

3

7.5%

3

30%

12

Analysis and Critical Thinking (30%)Analyzes in addition to providing facts Analysis is well thought out

Flow of answers is logical

Considers different positions on the issues

10%

4

100%

40

0

Title slide and Reference slide

Gross Assignment

Score:

Less: Late Penalty(Per Policy)







8

20%

8

20%

8

60%

24

Create 2-3 new product ideas

Article 1 research support for product ideas

Article 2 research support for product ideas

7.5%

3

7.5%

3

7.5%

3

7.5%

3

30%

12

Analysis and Critical Thinking (30%)Analyzes in addition to providing facts Analysis is well thought out

Flow of answers is logical

Considers different positions on the issues

10%

4

100%

40

0

Title slide and Reference slide

Gross Assignment

Score:

Less: Late Penalty(Per Policy)





AssignmentDetailsandGradingRubric

Assignment Title:Conducting Primary Research

Developing the ability to conduct primary research can be an invaluable asset to add to your business tool belt. In this assignment, you will engage in developing the following professional competencies related to marketing research:

* Analyze qualitative data in decision making.

Marketing researchers conduct primary research to gain human perspective on the problem or opportunity being studied, or to identify problems or opportunities for study.

Directions for completing this assignment:

In this assignment, you will analyze the Student Computer Lab case study. To effectively meet the requirements of this assignment, analyze the qualitative data derived from the primary research found in the case study scenario.

To successfully complete this assignment, write a 2-3 page critical essay covering the following topics:

1. Determine overall student satisfaction with the computer lab.

2. Provide an opinion describing if it was wise to have a group with both graduate and undergraduate students included? Support your opinion with research.

3. Analyze the focus group transcript very thoroughly. Make a list of problems and ideas generated for the student computer lab.

4. What do you see as the benefits and limitations of the focus group findings? Do you think the task force plan for utilizing the focus groups is appropriate?

5. What changes would you make to improve the problems or to capitalize on the opportunities identified in the primary research? Collect and describe student recommendations for improvements.

For additional requirements in relation to this assignment, download the grading rubric below.

Directions for Submitting this Assignment:

Review the grading rubric below before beginning this activity. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center. Compose your Assignment as a Microsoft® Word® document and save it with your first name initial and last name (Example: TAlex-MT355 Assignment- Unit5.docx). Submit your file by selecting the Unit 5: Assignment Dropbox by the end of Unit 5.


Grading Rubric:

Percent

Possible Score For This

Assignment: 100

Content, Focus, Use of Text/Outside Sources (60%) Percent

Possible Points

20%

8

20%

8

20%

8

60%

24

Determine the overall sudent satisfaction

Computer Lab analysis of problems and ideas

Analysis of the focus group findings

Analysis and Critical Thinking (30%)

7.5%

3

7.5%

3

7.5%

3

7.5%

3

30%

12

Recommendations based on analysis Analysis is well thought out Flow of answers is logical

Considers different positions on the issues

10%

4

100%

40

0

Writing Style Grammar, APA Format

Gross Assignment

Score:

Less: Late Penalty(Per Policy)




AssignmentDetailsandGradingRubric

Assignment Title:Data Analysis and Interpretation

Business leaders rely on the work of marketing researchers to make decisions that will impact revenue generation and the profitability of the company. The data analysis and interpretation phase of a marketing research project is a critical process that is highly scrutinized for accuracy and validity. Marketing researchers must take great care in analyzing data that will be interpreted and turned into information for the purpose of solving the research problem, or capitalizing on an opportunity that was under study. Acting as a marketing research professional in this assignment, you will develop the following competencies in relation to the tasks you are required to execute:

* Obtain and process information

* Analyze qualitative data in decision making

Developing an ability to obtain and process information in order to analyze qualitative data for decision making as a marketing researcher will be a valuable addition to your business toolbelt.

Directions for completing this assignment

In this assignment, you will analyze the Fancher Golf Center case study. Your goal is to recommend business solutions based upon data analysis and interpretation. Write a 2-3 page critical essay by covering the following topics:

* Devise data/information collected through marketing research process for analysis.

* Discuss how to analyze, edit, and code data.

* Discover the degree of association between variables.

To help inform your essay, include information that answers the following questions:

1. For each team, identify all of the types of error that were likely introduced by the data collection process.

Discuss why you believe particular procedures produced each type of error you identify.

2. What could have been done to prevent/minimize each type of error by conducting the study differently?

3. What might be done to deal with each type of error now that it has occurred?

For additional requirements in relation to this assignment, see the grading rubric below.

Directions for Submitting Your Assignment

Review the grading rubric below before beginning this activity. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center. Compose your Assignment as a Microsoft® Word® document and save it with your first name initial and last name (Example: TAlex-MT355 Assignment- Unit8.docx). Submit your file by selecting the Unit 8: Assignment Dropbox by the end of Unit 8.


Grading Rubric:

Percent

Possible Score For This

Assignment: 100

Content, Focus, Use of Text/OutsidePercent


Sources (55%)

Demonstrated ability to formulate a research problem Demonstrated ability to develop open ended questions Demonstrated ability to develop closed ended questions

Demonstrated abilityto develop scaled response

questions


Possible Points


25%

10

10%

4

10%

4

10%

4

55%

22

Analysis and Critical Thinking (35%)

10%

4

10%

4

7.5%

3

7.5%

3

35%

14

Analyzed the case study Explained the validity for each question Flow of answers is logical

Considers different positions on the issues

10%

4

100%

40

0

Writing Style Grammar, APA Format

Gross Assignment

Score:

Less: Late Penalty(Per Policy)





Unit7 [MT355:Marketing Research]

AssignmentDetailsandGradingRubric

Assignment Title:Design appropriate data collection methods

It is essential for marketing researchers to develop an ability to design appropriate data collection methods following the theoretical and conceptual methods you learned about in chapters 5-15 in the Basic Marketing Research textbook. In this assignment, you will develop a PowerPoint presentation the demonstrates your ability to design and formulate a data collection methodology that includes a research problem, secondary data, primary data, and a sampling and data collection plan.

Directions for completing this Assignment

Complete the assignment by designing the appropriate data collection methods for a marketing research study. You must use the same case study from your unit 6 assignment.

Marty’s Department Store

Premium Pizza

Barbecue Blues Sauce Company

E-Food and the Online Grocery Competition

In a 7-10 slide narrated PowerPoint presentation, cover the following marketing research criteria:

1. Provide a brief explanation of the research problem you formulated based on the case study you chose.

2. Secondary Data: Collect a minimum of three secondary data resources to improve your understanding of

the research problem and topic area. Present a short summary of each secondary data resource as an annotated

bibliography. To learn how to construct an annotated bibliography for your secondary data resources, Click

Here. Be sure to explain why each secondary research resource will be useful in solving the research problem.

3. Primary Data: Review the survey you developed in the unit 6 assignment for this case study and make needed improvements to the questions. Explain why the improvements you made are important, and provide reasoning.

4. Sampling & Data Collection: Prepare a brief plan on how you will choose the sample, and explain how you will go about collecting the data from the sample in your marketing research study.

Presentation Format

In Microsoft© PowerPoint©, create a title slide containing your name, the topic, and the date. Be sure to apply a design to your presentation. Create one slide for each of the decision problems above (a-f).

ontinued...


Unit7 [MT355:Marketing Research]

AssignmentDetailsandGradingRubric

In this Assignment, you will be using the Microsoft© PowerPoint© narration tool to create your own audiovisual presentation. Once you have done this, you can put this skill on your resume. Audiovisual presentations are used in everything from customer service response, training employees, solving problems in the workplace, explaining instructions to colleagues and responding to stakeholders concerning business issues. For a tutorial on adding audio to your Microsoft© PowerPoint© presentation, Click Here.

For additional requirements in relation to this assignment, download the grading rubric below.

Directions for Submitting Your Assignment

Review the grading rubric below before beginning this activity. Compose your Assignment as a Microsoft© PowerPoint© document and save it with your first name initial and last name (Example: TAlex-MT355

Assignment-Unit 7.ppt). Submit your file by selecting the Unit 7: Assignment Dropbox by the end of Unit 7.


Unit7 [MT355:Marketing Research]

Grading Rubric:

Percent

Possible Score For This

Assignment: 100


Content, Focus, Use of Text/Outside

Sources (50%)

Diagnosis of marketing problem Secondary Research Annotated Bibliography Sampling and Data Collection Plan

Primary Research Survey Improvements


Percent

Possible Points


15%

6

15%

6

15%

6

15%

6

60%

24

Analysis and Critical Thinking (30%)

7.5%

3

7.5%

3

7.5%

3

7.5%

3

30%

12

Analyzes in addition to providing facts

Analysis is well thought out Professional design used to develop presentation Presentation includes all7 of the required slides

10%

4

100%

40

0

Title slide and Reference slide

Gross Assignment

Score:

Less: Late Penalty(Per Policy)




AssignmentDetailsandGradingRubric

Assignment Title:Data Analysis and Interpretation

Business leaders rely on the work of marketing researchers to make decisions that will impact revenue generation and the profitability of the company. The data analysis and interpretation phase of a marketing research project is a critical process that is highly scrutinized for accuracy and validity. Marketing researchers must take great care in analyzing data that will be interpreted and turned into information for the purpose of solving the research problem, or capitalizing on an opportunity that was under study. Acting as a marketing research professional in this assignment, you will develop the following competencies in relation to the tasks you are required to execute:

* Obtain and process information

* Analyze qualitative data in decision making

Developing an ability to obtain and process information in order to analyze qualitative data for decision making as a marketing researcher will be a valuable addition to your business toolbelt.

Directions for completing this assignment

In this assignment, you will analyze the Fancher Golf Center case study. Your goal is to recommend business solutions based upon data analysis and interpretation. Write a 2-3 page critical essay by covering the following topics:

* Devise data/information collected through marketing research process for analysis.

* Discuss how to analyze, edit, and code data.

* Discover the degree of association between variables.

To help inform your essay, include information that answers the following questions:

1. For each team, identify all of the types of error that were likely introduced by the data collection process.

Discuss why you believe particular procedures produced each type of error you identify.

2. What could have been done to prevent/minimize each type of error by conducting the study differently?

3. What might be done to deal with each type of error now that it has occurred?

For additional requirements in relation to this assignment, see the grading rubric below.

Directions for Submitting Your Assignment

Review the grading rubric below before beginning this activity. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center. Compose your Assignment as a Microsoft® Word® document and save it with your first name initial and last name (Example: TAlex-MT355 Assignment- Unit8.docx). Submit your file by selecting the Unit 8: Assignment Dropbox by the end of Unit 8.


Grading Rubric:

Percent

Possible Score For This

Assignment: 100

Content, Focus, Use of Text/OutsidePercent


Sources (55%)

Devise data/information collected through marketing research process for analysis.

Discuss how to analyze, edit, and code data.

Discover the degree of association between variables.


Possible Points


20%

8

17.5%

7

17.5%

7

55%

22

Analysis and Critical Thinking (35%)

10%

4

10%

4

7.5%

3

7.5%

3

35%

14

Analyzed the case study Explained the validity for each question Flow of answers is logical

Considers different positions on the issues

10%

4

100%

40

0

Writing Style Grammar, APA Format

Gross Assignment

Score:

Less: Late Penalty(Per Policy)






Unit9 [MT355:Marketing Research]

AssignmentDetailsandGradingRubric

Assignment Title:Writing and Presenting a Research Report

As Brown, Suter, and Churchill (2014) indicate in the Basic Marketing Research textbook, a marketing researcher will almost always be expected to develop a written report and presentation based on the results of the research. In this assignment, you will prepare a marketing research report. As you prepare this marketing research report, you will engage in developing the following professional competencies of a marketing researcher:

* Sell ideas and persuade

* Create and edit reports

Marketing researchers must communicate with all stakeholders to develop accurate results when writing up the research report and presenting it to organizational leaders. The goal of the report and presentation is to sell and persuade the results of the marketing research, whether they favorably or unfavorably help to solve the research problem or to help capitalize on the research opportunity. A valid and appropriately designed research study will render valid results that should provide guidance to decision making leaders. Additionally, it is essential that marketing researchers use time management while creating and editing reports. The written report in general, will have an enormous impact on whether leadership decision makers will actually use the research or not. Your job as the marketing research is to master the art of persuading and selling the research results you worked very hard to produce.

References:

Brown, T. J., Suter, T A., & Churchill, G. A. (2014). Basic Marketing Research, 8th Edition, Cengage Learning.

Directions for completing this assignment

In this assignment, you will analyze the “Seal-Tight Company” case study. As a marketing researcher, your objective in this assignment is to prepare a marketing research report. Complete the following steps to successfully execute this assignment:

Step 1. In your Basic Marketing Research textbook, go to pages 417-418 and read question 1 on the Seal-Tight

Company.

Step 2. On page 418 in your Basic Marketing Research textbook, prepare the charts required in questions A-D to be used in your research report.

Step 3. Prepare a research report based on the results of your data analysis for the “Seal-Tight Company” case study. Follow the research report outline on pages 429-433.

For additional requirements in relation to this assignment, see the grading rubric below.

Continued...


Unit9 [MT355:Marketing Research]

AssignmentDetailsandGradingRubric

Directions for Submitting Your Assignment

Review the grading rubric below before beginning this activity. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center. Compose your Assignment as a Microsoft® Word® document and save it with your first name initial and last name (Example: TAlex-MT355 Assignment-Unit

9.docx). Submit your file by selecting the Unit 9: Assignment Dropbox by the end of Unit 9.


Unit9 [MT355:Marketing Research]

Grading Rubric:

Percent

Possible Score For This

Assignment: 100

Content, Focus, Use of Text/Outside Percent


Sources (67%)

Developed charts correctly for questions A and B Developed charts correctly for questions C and D Formatted Research Report Effectively

Prepared Research Report According to

Marketing Research Principles


Possible Points


17%

10

17%

10

17%

10

16%

10

67%

40

Analysis and Critical Thinking (30%)

7%

4

7%

4

7%

4

6%

4

30%

27

Analyzed the case study Explained the validity for each question Flow of answers is logical

Considers different positions on the issues

7%

4

100%

60

0

Writing Style Grammar, APA Format

Gross Assignment

Score:

Less: Late Penalty(Per Policy)







ssignmentDetailsandGradingRubric

Assignment Title:Global Marketing Research: Collaboration & Competition

In this assignment, you willengage in the development of the following professional competency by describing how firms use marketing research to compete and collaborate in the global economy:

* Global Awareness

Marketers engaged in conducting global research must be cognizant of the many factors that can positively or adversely affect an organization, such as cultural, social, economic, competitive, technological, political, and legal environmental conditions. Building and maintaining awareness of the global market conditions requires great effort and diligence in order to minimize risk and maximize profit potential for an organization. Developing communications channels, being aware of cultural nuances, and competitive forces can impact the success of a marketing effort that is invested in the global marketing environment. As a marketing researcher, you must develop a keen awareness for the global marketing environment to protect and improve organizational interests.

Directions for completing this assignment:

To complete this assignment, you will review a scholarly article on Global Marketing Research and write a 2-3 page informative essay (Click Here for more information on how to write an informative essay) in APA style format addressing the following five topic areas:

1. Describe the purpose of the global marketing research described in the article?

2. Explain the competitive environmentin relation to the marketing research is discussed in the article.

3. Describe how collaboration and social behavior played a role in the global marketing research.

4. In your descriptive essay explain the following:

Provide a review of how the data was collected?

Provide a review of how the data analysis was completed?

5. In your review of the article, provide a description of the competitive outcomes you see were critical to the

success or failure of this global marketing research?

You may use a journal article listed in the Reading section of the course room or one that you find in the Kaplan University library. For additional requirements in relation to this assignment, download the grading rubric below.

For additional requirements in relation to this assignment, see the grading rubric below.

Directions for Submitting Your Assignment

Review the grading rubric below before beginning this activity. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center. Compose your Assignment as a Microsoft® Word® document and save it with your first name initial and last name (Example: TAlex-MT355 Assignment-Unit

10.docx). Submit your file by selecting the Unit 10: Assignment Dropbox by the end of Unit 10.

Continued...


Grading Rubric:

Percent

Possible Score For This

Assignment: 100


Content, Focus, Use of Text/Outside

Sources (60%)

Describes the purpose of the marketing research article

Explains the competitive environment in relation to the marketing research

Describe how collaboration and social behavior played a role in the global marketing research

Informative essay explains how data was collected and analyzed

Critical Thinking (27%)


Percent

10%

3

20%

6

20%

6

10%

3

60%

18

Possible Points


6.6%

2

6.6%

2

6.6%

2

6.6%

2

27%

8

Critical thinking is evident in addition to providingfacts Informative essay format is accurate Flow of answers is logical

Considers different positions on the issues

13%

4

100%

30

0

Writing Style Grammar, APA Format

Gross Assignment

Score:

Less: Late Penalty(Per Policy)

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    Tutorial # 00023201 Posted By: spqr Posted on: 08/22/2014 01:29 AM
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