KAPLAN HA575 ALL UNITS DISCUSSIONS [ ALL 20 DISCUSSIONS ]
Topics
In a world of federal health reform analyze how strategic planning changes? In the text, phrases like “competitive advantage” and “upsetting the equilibrium” and “creating a difference” are used. All of these terms share a common thread. Compare and contrast that thread and evaluate how it applies in the health care arena?
New ideas do not have a history. Compose the best way to introduce a new idea into the marketplace? An important mindset that should be considered is called “Force and Focus.” Debate what this topic is about and analyze why it is relevant to health care market strategy.
UNIT 2
Distinguish and assess if the CEO should be evaluated on the vision, the mission, or the annual profitability? Propose additional areas of evaluation. Formulate the components of a business plan and how the process of a business plan comes together.
In health care, criticize and inspect is it ethical to have a strategic plan that, in essence, would cause a competitor to go out of business? Propose an analysis of your decision. Assess and explain the essence of marketing?
UNIT 3
From an industry perspective, competition in health care has been affected by multiple factors. Evaluate and appraise three critical elements that are shifting the landscape of the competitive environment on a macro level.
Your orthopedic group has developed a pediatric sports medicine program. It is the first such specialized program in the metropolitan area. You have recently heard that your larger competitor is thinking of entering the market with a similar offering. Propose and analyze three possible barriers to entry that you might be able to create to make it a challenge for new competitive entries.
Compare and contrast the key differences between a SWOT and a Five Forces analysis? Assess the advantages and disadvantages of this model?
Analyze if the nominal group process encourages new ideas or does the process suppress critical thinking. Assume you have been asked to look at establishing an outpatient surgical center. Propose what would an environmental assessment look like for this product offering?
UNIT 5
Assess if a multi-specialty hospital or clinic can have a focused competitive advantage? Assume you are the chief strategy officer for a hospital. Evaluate what a complete strategic plan and business plan would look like including the process and essential data analysis.
Propose why health care strategic plans often seem overwhelming in scope and expectations? Distinguish what can be done to manage the scope of the plan? Propose what is the possible value of consultant or outside help in terms of forming a strategic plan?
UNIT 6
Distinguish the factors that can move a product or service from one stage to another through the product lifecycle? Assess the factors which can be controlled by the organization as a function of the effectiveness of its strategic plan? Compare if the effectiveness of control varies according to whether it is in health care versus a high-technology industry such as computers, or versus manufacturing?
Discussion 2
Niche and harvest strategies are two possibilities for any health care organization using the strategy/action match. Evaluate under what conditions would these approaches be relevant? Propose examples where each might prove beneficial.
UNIT 7
Compare the difference between the push strategy and the pull strategy in the channel of distribution. Assess how are they used with regard to the pharmaceutical industry today? Evaluate which approach seems to be used with greater frequency: push or pull? Assess why is this the case?
There are several alternative pricing strategies, such as bundled pricing or price skimming. Identify three such strategies, define each one, and provide an example showing how they can be implemented in the health care context.
UNIT 8
A general hospital has a portfolio of services that could include such things as obstetrics, cardiology, and family medicine. Differentiate why coordination between one clinical service and the rest of the portfolio is important and how it might work. Assume you are coordinating a marketing plan for cardiology. Evaluate which elements of the strategy process are most important? Explain your selection. Prepare what a business plan for a charitable organization should focus on?
Assume a market plan for obstetrics has been developed. Evaluate some likely elements that the plan should be integrated with and why. Propose who should participate in the strategic planning process? Propose who should participate in the business-planning process? Formulate a detailed response of your rationale.
UNIT 9
Compose the specific and measurable criteria that should be part of the marketing plan? Evaluate who should monitor performance of the business plan? Assess how an organization could evaluate among alternative plans to see what plan(s) might be approved. Propose the criteria that would be used?
Assess the value add of a balanced scorecard? Measure what should happen if in five months there are major changes in the data assumption that were used to build the strategic plan? Assess a situation where sales can be large while margins might be low. Appraise what circumstances might this exist. Propose an example.
UNIT 10
Distinguish why health care organizations tend to take on more initiatives than they have capital to support? Analyze what are the core reasons for strategic planning failure? Compare and contrast the core differences between strategy and tactics?
Differentiate what ways is strategy development in a hospital or multi-group physician setting more complex than other business entities? Debate if a profit target is a legitimate aspect of a not-for-profit organization’s vision? Propose some examples of assumed assumptions in health care and discuss under what conditions assumed assumptions occur.
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Solution: KAPLAN HA575 ALL UNITS DISCUSSIONS [ ALL 20 DISCUSSIONS ]