Introduction To Advertisment - What role does targeting, branding

Introduction To Advertisment

What role does targeting, branding and positioning play in the development of message strategy? Evaluation is most useful when based on a model of advertising response. Why is that so? Finally, why are diagnostic research methods becoming more important?

Instructions for Assignment 1:

1. 300 Words 
2. Cover page (includes your name, date, name of assignment, name and number of course; review APA guidelines)
3. Introduction (All assignment need to have an introductory paragraph)
4. Main body (this is where you describe the three topics of the assignment).
5. Conclusion 
6. 1 Cite 1 Reference.