International Marketing Fenty Beauty Part 2

International Marketing Fenty Beauty Part 2

This assignment is based on FENTY BEAUTY PRODUCTS.

Submit the sections below. 

1. Channel Mix

Create a channel distribution plan to effectively reach customers in the host market. Items to consider in your discussion include the following.

• Exporting
• Retailing
• Intermediaries

2. Channel Management

Analyze the factors influencing materials handling, inventory location, inventory control, order processing, and modes of transportation available in the host market. Items to consider in your discussion include the following.

• Materials handling
• Inventory location and control
• Order processing
• Transportation alternatives
• Supply chain management

3. Integrated Marketing Communications

Evaluate how the executional frameworks for advertising programs are adapted to international marketing, and create an IMC plan for the host country. Items to consider for your plan include the following.

• Push versus pull strategy
• Advertising, including traditional, alternative, and culturally based
• Consumer and trade promotions
• Public relations