Integrated marketing communications (IMC)
Question # 00670992
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Updated on: 04/10/2018 04:31 PM Due on: 04/10/2018
Integrated marketing communications (IMC) is an important concept in marketing. What are the barriers to a marketing manager's implementation of IMC? If IMC is not achieved, what is the impact on the marketing strategy?
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Solution: Integrated marketing communications (IMC)