INT220 - United States and Brazil

INT220 Business Brief 

United States and Brazil

Overview

Over the past two modules, you have explored the fundamentals of global business, such as key drivers for expansion of domestic business and cultural considerations. In this milestone, you will complete the first part of your course project by explaining what you have learned about global business thus far.

Scenario

You are a business analyst working at a small domestic organization that produces high-quality cell phone cases. Your organization has begun to see its sales flatten in the domestic market. While the organization is not losing money, leadership would like to explore options to continue to grow. One option that leadership has noticed competitors attempting is entering international markets.

You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below, and to summarize your findings in a business brief for leadership.

Select one of the following international markets to use for your course project:

• Brazil

Prompt

In this milestone, you will complete Section One of the Business Brief Template (located in the Guidelines for Submission section of this document).

Drivers for Global Entry: Develop the first section of the Business Brief Template that explains the purpose of global expansion, business impacts of global business, societal impacts of global business, and cultural considerations using evidence from course and outside resources to support your explanations. Make sure to use evidence from course resources to support your responses.

Specifically, you must address the following rubric criteria:

• Country Selection: State the country you have selected to use for your course project.
• Purpose of Global Expansion: Explain key benefits of successful global expansion for domestic organizations.
• Business Impacts of Global Business: Explain how global expansion of a domestic organization can impact business operations such as strategic planning, marketing, supply-chain management, human resources, and so on.
• Societal Impacts of Global Business: Explain how the global expansion of organizations has impacted society, citing specific examples regarding culture, transportation, employment, infrastructure, and environmental climate.
• Cultural Considerations for Global Business: Explain the importance of researching the culture of a potential global market prior to market entry, as well as key cultural considerations to explore to inform expansion decisions.

 

Complete this template by replacing the bracketed text with the relevant information.

Section One: Drivers for Global Entry

[Explain the purpose of global expansion, the business and societal impacts of global business, and cultural considerations for global business. Use evidence from course and outside resources to support your explanations and use complete sentences.]

Section Two: Market Profile

Complete the tables below to use data and statistics to support your comparisons. Use words, phrases, and numbers to complete the tables, not complete sentences.

Cultural Profile

Category

United States

Brazil

Commonly Spoken Languages

English and Spanish

Portuguese

Commonly Practiced Religions

Christianity

Roman Catholic

Power Distance Index (PDI)

40

69

Individualism Versus Collectivism (IDV)

91

38

Masculinity Versus Femininity (MAS)

62

49

Uncertainty Avoidance Index (UAI)

46

76

Long-Term Orientation Versus Short-Term Normative Orientation (LTO)

26

44

Indulgence Versus Restraint (IVR)

68

59

Political and Economic Profile

Category

United States

Brazil

Political System

Democratic

Federal Republic

Current Leaders

Joe Biden

Jair Bolsonaro

Economic Classification

Highly developed mixed economy

Middle income developing mixed economy

Economic Blocs Impacting Trade

NAFTA

Mercosur

Gross Domestic Product

22790.00 billion USD

1.445 trillion USD

Purchasing Power Parity

 

$63,358.49 USD

$12,921.60 USD

Gross Domestic Product Per Capita

$63,543.58 USD

$6,796.84 USD

Human Development Index

0.92

0.765

Gender Development Index

0.994

0.993

Gender Empowerment Measure

0.757

0.695

Human Poverty Index

0.926

3.8

[Compare and contrast important political and economic factors for your selected market against those in the domestic market. Factors should include political systems, current leaders, and economic measures or characteristics used in classification.]

Section Three: Market Considerations

Complete the table below to support your explanations using current exchange rates.

Exchange Rates

Category

The U.S. Dollar

Brazilian Real

Exchange Rate

$1.00

$5.14

Legal and Regulatory Considerations

[Compare and contrast important market considerations for your selected market against those in the domestic market. Explain the similarities, differences, and considerations for conducting business between the two markets, such as general legal and regulatory requirements, monetary and management logistics, and mode-of-entry considerations.]