In Sneaker Wars, It’s Also Curry (Under Armour)

In Sneaker Wars, It’s Also Curry (Under Armour)

Question # 00478333 Posted By: dr.tony Updated on: 02/06/2017 04:09 AM Due on: 02/06/2017
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Read this article, “In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike)” (you can also view the PDF here), on the use of celebrity endorsements in the competition between Nike and Under Armour.

Think about a time when a celebrity endorsement influenced you to buy a product in the last five years. In the discussion thread, describe the following:


1. The product and the celebrity endorsing it

2. How the endorsement influenced your decision to buy the product


OR

In the discussion thread, comment on whether or not you think celebrity endorsements are an effective marketing tool and why.


1. What is the role of the individual in the article or video?

2. What keys to success did the leader describe?

3. What are your thoughts on the leader’s response? How you could implement their thinking in your own career?

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    Tutorial # 00474551 Posted By: dr.tony Posted on: 02/06/2017 04:10 AM
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