In-person  interviews have for many years been the "gold standard" in survey

Question # 00807550 Posted By: dr.tony Updated on: 06/07/2021 10:35 AM Due on: 06/07/2021
Subject Education Topic General Education Tutorials:
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In-person  interviews have for many years been the "gold standard" in survey  research because the presence of an interviewer increases the response  rate allows for better rapport with the interviewee, facilitates  clarification of questions and instructions, and provides feedback about  the interviewer's situation. However, researchers who design in-person  interviewing projects are now making increasing use of technology to  ensure consistent questioning of respondents and to provide greater  privacy while answering questions. But having a respondent answer  questions on a laptop while the interviewer waits is a very different  social process than asking the questions verbally. 

Which approach would  you favor in survey research? 

What tradeoffs can you suggest there might  be in terms of quality of information collected, rapport building, and  interviewee satisfaction?

 

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