In last week’s Key Concept Exercise, you were a junior marketing executive, working

In last week’s Key Concept Exercise, you were a junior marketing executive, working
for a large multinational telecommunications company based in the United States. You
were given a challenging 6-week project: analyse the market for the potential launch
of a new smartphone in Sub-Saharan Africa, on a limited budget.Reflecting on your
sampling approach, as well as the role telecommunications and technology played in
the process, consider your next steps in data analysis. What inferences can you
begin to make about the market data, and how are they valuable?To prepare for this
Key Concept Exercise:Read the Required Learning Resources for Week 5.Consider the
range of statistical methods and their applicability to the smartphone launch.To
complete this Key Concept Exercise:By Day 3, in an approximately 500-word response,
address the following issues/questions:What type(s) of quantitative data would you
gather from your sample?Explain the statistical procedures you would use from the
data that you have collected.Explain how the results from these statistical
procedures could help inform your report to your CEO on the market potential of the
new smartphone in Sub-Saharan Africa.
(500-words) with original work please - due date (5 hours)


References:









Wilson, A.M. (2011) Marketing research: an integrated approach. 3rd ed. [Electronic
Book]. Harlow: Financial Times/Prentice Hall.Chapter 9, ‘Analyzing quantitative
data’ (pp.204-231)


Mark as complete
Centre for Research in Library and Information Management (2008) Analyse this!!!
Learning to analyse quantitative data [Online]. Manchester: MMU. Available
from:http://archive.learnhigher.ac.uk/analysethis/main/quantitative3.html (Accessed:
14 April 2015).


Mark as complete
Leahy, J. (2004) Using Excel for analyzing survey questionnaires [Online].
University of Wisconsin-Extension. Available from:
http://learningstore.uwex.edu/assets/pdfs/g3658-14.pdf(Accessed: 12 April 2015).


Mark as complete
Li, J. (2013) Quantitative data analysis techniques for data-driven marketing
[Online]. iAcquire. Available from:
http://www.iacquire.com/blog/quantitative-data-analysis-techniques-for-data-driven-marketing-2.
(Accessed: 14 April 2015).


Mark as complete
Stoica, I. (2008) ‘Survey research in education’, Research Starters Education
(Online Edition).


Mark as complete
Watson, R. (2004) ‘Research notes’, Nursing Standard, 18 (21), p.22.