Imagine you have been hired in the marketing research department for Frito-Lay,
Question # 00769980
Posted By:
Updated on: 07/13/2020 02:25 AM Due on: 07/14/2020
Imagine you have been hired in the marketing research department for Frito-Lay, and you learn that chip sales are flat. You are tasked with developing a plan to conduct market research to better understand the issue.
Write a memo of approximately 525 words to your supervisor in which you detail the following:
Explain the situation.
Define the objective.
Choose and explain an approach for next steps.
Recommend the best way to research consumer attitudes towards snacking.
Suggest 2 additional types of data that could be analyzed, in addition to scanner data, to further understand the consumer behaviors.
Received from chat on website
-
Rating:
/5
Solution: Imagine you have been hired in the marketing research department for Frito-Lay,