IFSM201 2018 December Week 4 Quiz (Few Answers) Latest

IFSM201 Concepts and Applications of Information Technology

Week 4 Quiz

Question 2         

All other issues aside, a customer is __________ to do business or increase business with a company if a customer perceives that a service issue is not dealt with fairly.

 

Question options:

 

A)

 

likely

 

 

B)

 

not likely

 

Question 3                         

(True/False). The primary financial impact of a robust CRM system results from retaining current customers versus obtaining new customers.

 

Question options:

                A) True

                B) False

 

Question 11       

(True/False). Whether the focus is acquisition, loyalty, retention, or service, a company's use of CRM results in greater profits for the company.

 

Question options:

                A) True

                B) False

 

Question 12                       

Is the following an example of increasing brand awareness through groups or fans? Select Yes or No

 

When you sign on to your favorite social media website, a number of sponsored ads appear on your home page.

 

Question options:

 

A)

 

Yes

 

 

B)

 

No

 

Question 15       

Is the following an example of increasing brand awareness through groups or fans? Select Yes or No.

 

Your instant messaging service attaches a message to the bottom of each message inviting the recipient to sign up for this same service provider.

 

Question options:

 

A)

 

Yes

 

 

B)

 

No

 

Question 17       

When you sign on to your favorite social media website, a number of sponsored ads appear on your home page. Which category of social media advertising does this represent?

 

Question options:

 

A)

 

Direct advertising.

 

 

B)

 

Sending ads to a person's network of friends.

 

 

C)

 

Increasing brand awareness through groups or fans.

 

 

D)

 

Using the company's own social networking site.

 

 

E)

 

Viral marketing

 

Question 19       

(True/False). Goal Seek allows to you put various parts together to calculate a result.

 

Question options:

                True

                False

Question 20       

(True/False). To create a Pivot Chart, you would first select the Design tab from the PivotTable Tools.

 

Question options:

                True

                False