If you were to create a perceptual map for the product category
Question # 00256915
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Updated on: 04/19/2016 10:54 AM Due on: 05/19/2016
Please review the segmentation data in the week three folder. If you worked at this consulting agency, which segments would you suggest each client target, and why?
If you were to create a perceptual map for the product category of watches, what attributes should you include to illustrate both the similarities and differences among the brands?Find a company that is struggling. Where is it in the positioning matrix? Could the company be more successful if it changed any of its Ps (e.g., to head to the low/ low/ low/ low or high/ high/ high/ high cells)?
Write a position statement for yourself to convince your favorite company to hire you
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Solution: If you were to create a perceptual map for the product category