Identify a Fortune 500 company that you think is socially

1. Identify a Fortune 500 company that you think is socially responsible. Why do you think this way about the company? Does your opinion influence your decision to purchase from the company? Are you willing to pay more to buy from a socially responsible firm? Why or why not?

2. Imagine that you were put in charge of marketing at a small business in your hometown. What CSR or sustainability strategies would you consider for that business? Why did you select these strategies?

3. What is the social responsibility of colleges and universities in the United States? Using the ethical decision-making framework, analyze a hypothetical decision your college or university made to raise tuition 10 percent next year. Use each of the elements of the framework in your analysis. How would you, as a marketer for your university, present the reasons for the tuition increase to your stakeholders (students, legislators, communities, etc.)?

4. Which of the five barriers to sustainable consumer behavior discussed in this chapter most prevents you from engaging in more sustainable consumer behavior? Do you think your answer will be different in 25 years?

5. Provide two examples of organizations that use social media as part of their corporate social responsibility actions. What do they do well through social media? What would you suggest they improve? Based on your experience as a consumer, what social media outlet is most effective for communicating a firm’s CSR efforts (e.g., Instagram, Facebook, YouTube, etc.)? Why?